Masaru Emoto

(江本 勝, Emoto Masaru?, born July 22, 1943) is a Japanese author and entrepreneur, best known for his claims that human consciousness has an effect on the molecular structure of water. Emoto's hypothesis has evolved over the years of his research. Initially he believed that water takes on the "resonance" of the energy which is directed at it, and that polluted water can be restored through prayer and positive visualization. Emoto's work is widely considered pseudoscience by professionals, and he is criticized for going directly to the public with misleading claims that violate basic physics, based on methods that fail to properly investigate the truth of the claims.[1][2]

Since 1999 Emoto has published several volumes of a work titled Messages from Water, which contains photographs of water crystals, and their accompanying experiments. Emoto's ideas appeared in the documentary "What the Bleep Do We Know!?". Like the film,